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What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it!

A long-tail keyword is - as Google itself reports here - “Long-tail keywords are l Read More

Stuart Ayling explains 4 marketing strategies a small business can use to overcome existing customer loyalty to other providers and attract new clients when moving into a new market. Read More

SSL – the acronym means Secure Socket Layer is something that many SMB owners – perhaps other than those in the eCommerce space – have bumped into, and it’s now becoming more important than ever for your website. It’s the modified notation up front in any URL – the HTTPS instead of the HTTP notatio Read More

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. The same applies to manufacturing and almost any process these days. Outsourcing is defined as contracting the work to another company, usually l Read More

Anyone who’s been playing the social media game for a while should know that not all of their followers bleed when they are cut. In fact, many followers don’t even exist – they are just bits and bytes. This is not really a problem on BizSugar, of course. Read More

To better understand social networks, let’s look at them a little differently. What if social media had real-life equivalents? Read More

Okay, the topic today is again, Negative SEO – the tactic that both exists and is in use by some to try to knock down the competition’s rankings and replace their page 1 spots with your own. You know…more of a DEFENCE type maneuver than an OFFENCE one….and yes, I’ve reported on same before at some Read More

LeadPages offers a simple way to create a multitude of different types of landing pages without understanding of any sort of code. But, to make it work harder for you, it’s imperative that you understand how to use it best to get the results you want. Read More

The old ways of business were determined based upon a position of dominance - being the incumbent was the ultimate goal. Today it’s less about being dominant and more about being relevant. It’s not about being different, but caring enough to do something that creates difference. Read More

As an entrepreneur, your personal integrity is critical for getting and keeping the support of investors and team members, and your company’s integrity is critical for getting and keeping customers and vendors. But in a practical sense, what does that really mean? Read More