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A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media. Read More

A Web log, or blog, can be a boon to your business. In an accompanying article, I offer reasons why business owners and managers might want to establish themselves as bloggers. Read More

Here are consultant Shawn Atkins' top three investment suggestions for all businesses in 2010 and they just may surprise you. I watched this video trying to guess ahead of time what Shawn's recommendations might be but must admit I probably wouldn't have made the same calls. Still I can see the value of each one of his choices. Naturally, it also depends on the size of your business and so this w Read More

Community sites can't expect readers to simply engage automatically. Engagement must be nurtured. Here are 8 things to avoid when fostering your online community. Read More

Forrester's recently published study on Interactive Marketing (email, social, dialog, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels. Discover the implications for you. Read More

Would your boss mount a commando-operation to rescue you from an Iranian prison? Ross Perot did! Would your boss spend $25 Million of his own money to pay the salaries of 3,000 employees while his factory, destroyed by fire, was being rebuilt? These and more as I make my nominations for the CEO Hall of Honor! Read More

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. If you want your organization to be listed in Wikipedia, Walsh and others who’ve succeeded recommend the following steps. Read More

A special review of Trust Agents by Chris Brogan and Julien Smith. Plus a look at making bucks from blogging with Chris Brogan and breaking down his one-man media empire. Read More

Are you an employer but living in the dark ages as far as social media is concerned? Wake up to the new addiction before your business pays a heavy price. This article will hopefully alert you to the dangers of remaining an ostrich in a quickly changing world. Read More

Searching for the next big idea that will revolutionize your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business.
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