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Looking for some budget online marketing ideas? Small business owner Michelle Strassburg shares her best tips in this guest post. Read More

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster. Read More

It’s not the easiest of tasks being a leader – yes, you do have the advantage of holding a fancy title and commanding the troops, but on the downside, when something goes wrong, you’re the first one in the firing line. To prove that you’re a good and capable leader, you need to show that you can handle adverse situations adroitly. Read More

LinkedIn is without doubt a very valuable tool for anyone looking for a new job. Here are some tips on how to get the most out of LinkedIn: Read More

These "online reputation management" tools, as they're often referred to, will help you to define keywords, or phrases you wish to track and then watches for any mention of your company name, products, or services. Similar to High School reputations, protecting your image online is the name of the game, and just as in real life, everyone has one to maintain. Read More

Is TV advertising one of the staples of your small business marketing plan?  Are you being hounded by the local station reps to run an ad?

The Super Bowl, the holy land for TV advertisers, is showing that TV may not be as powerful as it once was: Read More

If I told you that David Friend, CEO of Carbonite.com was objective about online backup, I would be lying. However, I can say that he is an expert in online backup and his company is indeed one of the leading online backup providers. In this video interview, David talks about why online backup is great for businesses (especially smaller ones) and how to select an online backup provider. Read More

There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing – if you have a brand, product or company that targets women, Facebook is the place to be. To help, here is a list of 10 tips for marketing to women on Facebook. Read More

Getting the best deal from your vendor may not actually be a matter of getting the best possible price today. Instead, building a long-term relationship can Read More

Every office has one (or two, or more!). You know the types. Those toxic coworkers who only look out for Number One, no matter what the cost to their coworkers or the company that employs them. Read More