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Video offers a more personal strategy for prospective clients to feel familiar with you. It also helps your website get a better search engine ranking. Read More

With a clearly differentiated communications and small business branding strategy in place, time and money are saved and the business, any size business, stands a far better chance of creating a niche and establishing clear preference among a certain group of customers. Read More

This article from Inc Technology looks at how to monitor small business competitors online. The article covers six tools available for monitoring other small businesses online and keeping an eye on what others are doing in your market. Not that anyone these days is particularly hiding what they are up to on the World Wide Web. Still, it can be a great idea to keep up on what other businesses like Read More

The key questions to ask when hiring a social media consultant for your business, brand or self. Read More

Online video will focus on function rather than viral. I like this because we should be developing videos that offer great content. Too often entrepreneurs try to hit a home run every time they launch a video. When they do this they forget the essence of why a video is great in the first place. Don’t put the cart before the horse, build great content with your video and the rest will take care of Read More

If you want to make more money on your small business Website, the Google Website Optimizer might be the right tool for you. Check out the article "55 Google Website Optimizer Tips and Tricks" at the Convert blog for an exhaustive list of tips and tricks for best uses of this Web tool from Google. Learn the meaning of a Website conversion rate and how to improve yours. The article compares the su Read More

Intuit, makers of Quickbooks, wants to know about a local business you love. And that business can even be your business. Cash grants every month too.

love a local businessI think their Love a Local Business promotion is very fun. All you do is go to the program site and nominate a local business and tell them why you love it. Once a month they pick five local businesses to win a $1,000 grant Read More

You know I’m a huge fan of blogs for small business and an equally big supporter of the WordPress blogging platform.

The wide adoption of WordPress is aided greatly by the fact that its open source architecture means that outside developers can create add-ons to extend the basic functionality. Read More

Have you ever wondered how to get bloggers to write about you, which can help your PR efforts? It can have the same impact, or an even higher impact, as being mentioned in a newspaper article. The important thing is to do it systematically and carefully because approaching a blogger is slightly different than approaching a member of the media. It’s all about strategically approaching bloggers, bu Read More

After the initial panic, I started to frame a cunning plan (a Blackadder fan!) based on the fact that I was selling business to business.

Identified what I needed to know a.k.a. does this business idea have any merit!

* Was there are market?
* What was that market willing to pay?
* What were the barriers to entry?
* What were my competition doing…
Read More