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An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More

The roots of authenticity obviously begin with oneself but where it really starts to grow and become effective is in the interaction between you and others, as authenticity is largely defined by what other people see in you. So in order to develop ones authenticity it would seem that it is a combination of learning more about oneself and also more about other people. Read More

This post from smallbiztechnology.com looks at a simple online screen sharing tool that would seem to have great potential for small business collaboration, requires no hefty downloads and takes only seconds to use. Please read the article and test the tool if you are so inclined. Though I haven't tested out the tool yet, I'd be most thankful for any feedback from anyone who's used it and we welc Read More

Perhaps you have not incorporated social media into your business yet because you do not want to tarnish your brand by using a potentially risky public forum, or maybe you simply do not know how to use it effectively. Hopefully this article can provide some insights on how to supercharge your top line revenue through good, old-fashioned customer service, now tweaked for the social networking age Read More

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Read More

Be sure to bookmark Cameron Chapman's incredible and comprehensive 230 plus online tools to manage your home business at Mashable. No doubt you'll find some of these tools more helpful than others, but there's no question it's great resource for any small business looking for smarter ways to handle just about every facet of their operations online. Read More

In this video from sterlingteaches on YouTube we look at free office software for your small business. In particular, this tutorial shows how to download Open Office an open source software especially created to be downloaded, used and contributed to by those who might not be able to afford more expensive software packages. Technically there is the opportunity, and the implied responsibility, to Read More

Print newsletters should have died a long time ago... what with the internet and email. But a funny thing happened on the way to the funeral. The print newsletter suddenly became Lazarus and a resurrection took place.
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How could this happen? Sean Kelly, a 20+ year franchise marketing veteran-this is a guy who has helped launched several franchise brands...just wrote an interesting article about the new owner of a printing franchise, of the store-front variety. This one... Read More

This guy claims that most business cards are crap! This YouTube video has gotten over 800,000 views. People have even made parodies of it.

"See this card?" he says. "Cheap! Strathmore stock. 60 pound. Can you ... Read More