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Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of Read More

Blogging has given me a great network of friends and colleagues. I’m thankful for these relationships. They are full of ideas and value. And perhaps even more importantly they remind us to share more openly our little tricks. Things that help us, and might help others, become more successful.

It was one of those relationships and discussions that I want to share with you. The topic was bloggin Read More

Here are some articles found last week that I found inspiring from a cross-cultural and international business point of view. Read More

A participant from my outplacement workshop emailed to say thanks and informed me that they offered my networking advice to their partner who secured two interviews through Facebook within 24 hours. So you are right when you believe networking doesn’t work and you can stop reading. Read More

2009 was a pretty wild year in the world of marketing. While social media was building up steam in previous years, it pretty much went mainstream th Read More

The most effective and cost friendly way to advertise for any business big or small. Traditional forms of advertising are failing businesses, discover the new way to market your company. Read More

Doing your own PR and marketing may take up some of your day but it can be worth your while. It can help you save money and establish a relationship with others that you meet while networking your business. Read More

If you work from home or if you're thinking of working from home, make sure you read this to get some great advice. Great tips from others who are working from home. Read More

Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter. Read More

By 2020, 70% of small to medium-sized businesses will be owned by women over 55. What are the factors involved in the push and pull dynamic and how can women use them to determine if owning or starting a business is right for them? Read More