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After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. Read More

There are cultural differences between British English and American English that go beyond different spelling. Today many businesses want to reach a wide international audience in English and are turning to International English to make this easier. Read More

Mention the term “government white paper” and the words “creative”, “engaging”, “effective” and “colorful” aren't typically used in the same sentence. If you have ever read a U.S. Government white paper for a research project, you've probably realized that little has changed since the medium's inception in 1922, almost 90 years ago! Read More

What is interesting in the two different white paper marketing environments (US and UK). White papers play in business-to-business lead generation but are different in the two different cultural markets. Read More

How to take care of your cash flow when you have an online business. Read More

2 years have passed since Dell Hell dwelt in the social media world. Back then, Dell's customer service was heavily criticized via Social Media. Be that as it was, with an open mind and willingness to change for the better, it has raised from the dead to become #2 in web engagement and a true social media winner. Read More

Have you ever considered using Facebook for your business? I bet you have heard stories on how businesses have used it successfully for marketing, branding, customer service, file sharing and work management. This post will introduce to you 10 Facebook Applications for Businesses. Read More

A recent survey from The Creative Group found that marketing and advertising departments have greater influence over business decisions than they did three years ago. It may be due to the heightened need to acquire new clients and retain existing ones, or perhaps it is because of the attention garnered by the social media revolution, but marketing Read More

At last week's SES conference in San Jose, I participated in two ClickZ panels: Managing Conversations and Social Media: White Hat vs. Black Hat. These two back-to-back sessions were related through the practical concepts that agencies and PR firms in particular face when it comes to managing conversations and electing how they will choose to par Read More

Since Web 2.0 is now passing its 5th year anniversary, there is enough data to assess just how much of an impact social media has had on our lives. While there are still those who believe it's nothing more than a passing fancy, a fad, the Studio 54 of our day...one cannot deny the numbers. Statistics don't lie and Kagan, Fisch, McLeod & Qualman Read More