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How safe is it to start up a business in today's economy? That is dependent on many factors. What is the idea, is it unique? Will it fill a niche that is not being filled in your area? Does it require real estate location? How much money do you have for start up costs? Advertising? When making a decision to to start a business, these are but a fe Read More

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

Not always productivity is the answer. Productivity might be the question. Doing better is the answer. Read More

Self discipline requires only 5 things: clear goals, incentives, constant assessment, interference management and opportunism. Read More

As we shop online, you see various "certification" logos. Better Business Bureau comes to mind. Another logo we often see is the TRUSTe logo. For those who don't know, it's a symbol the screams out "this web site is secure" Read More

Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales.Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Read More

Ann Howard is a general business counselor at SBTDC, University of North Carolina, Wilmington, takes a pass at this oft discussed aspect of starting a business. To be honest, business plans come in all shapes and sizes and the type of plan often depends on whether you plan to pitch to investors, seek financing or just go out and start looking for Read More

Small business bookkeeping is important for the health of any small business. If you don't have a good set of books, you don't have very well business, says Daniel Diener, co-owner of the Business Success Center in Central Texas, in this informative video. Though Diener says keeping books is probably a business owner's least favorite task, it' Read More

This list of plugins will help you achieve the website you've always wanted, and increase the productivity and visibility of your site. Read More

Here's a list of tips, tools and resources that creates a collaborative hiring process, engages your employees in its outcome, insures a higher percentage of A-players are hired. Read More