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New media has already reminded up that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. It was developed by the team that gave us Google Maps. Read More

All of them have just concluded a major B2B research initiative, which was conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase. The so-called BuyerSphere Project showed that most marketers aren't effectively leveraging online assets to their best potential. Are you shocked, shocked by these findings? Read More

Whilst there is no doubt there are many more than nine marketing mistakes to avoid, these are ones that could be holding back your marketing success and are really quite simple to avoid. Read More

In this video from Andrew Warner of http://mixergy.com/, Andrew talks about lessons learned in his interview with Jason Fried, founder of 37 Signals. Among the lessons are that money isn't necessary to start a company, but that developing a voice and becoming a teacher for your customers is. He says Fried also advocates building a subscription ba Read More

You've probably already thought about incorporating your business. But figuring out how to get started, what kind of incorporation you may need and how to make sure it's done right are all important considerations. This article from Home-Based Business Online tells you a bit more about why you may need to incorporate, what kind of incorporation Read More

John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditio Read More

With an economic recession gripping the United States, it's quite natural to wonder about the feasibility of your plan of starting a franchise business. So, if you are in such a position, then the following points can help you to understand why franchising is a good choice of investment, even during a slow economic condition... Read More

Selecting the right franchise opportunity is the most important part of starting a franchise. So, to help you in choosing the right franchise, here are five effective tips: 1. Look at the product/service the concept is selling. 2.Consult the present franchisees for an insider's view of the franchise system. Read tips 3 thru 5... Read More

Po Bronson does a delightful job of inspiring in his book of the same title. At Fast Company, he goes a step further and debunks the myths he sees around people following their dreams -- which often means starting their own business. Worthwhile read. Read More

As Smallbizbee.com has grown over the past 10 months, so has the number of emails in my inbox.Now, while I'm not claiming to be an email marketing expert, I can tell you why those who have marketed to me have nothing to show for their efforts. Here are the top five mistakes I see them making. Read More