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In the last 30 days, lenders have sent several hundred thousand letters advising borrowers that their home equity lines of credit are frozen. Small-business owners who use home equity lines to bridge cash-flow gaps throughout the year are also being stricken by these curbs. Read More

The New York State legislature has passed a law requiring online retailers to collect sales tax on items shipped to New York inhabitants, regardless of the retailer's base of operations. Read More

"Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising." Read More

Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond! Read More

Stand out from your Competiton! How to Become a Marketing Innovator, Increase Visability, and Make a Lasting Impression! Read More

"Salary is one of the most important criteria when hunting for a job. Unfortunately, finding compensation information amid the countless job postings online can be a daunting task, and few employment sites have done anything to make this easier. To remedy this problem, leading job-aggregator Indeed has released a unique feature that will allow Read More

Becoming an authority site is a lofty goal, but with the right amount of dedication and expertise, you can achieve it. Building authority means staying on top of news, networking and proving that you know your stuff better than anyone else in your niche. Leverage these tips, tools and references, and you'll be well on your way to becoming an auth Read More

Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day. Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales? Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling. Read More

The right incentive can make a significant impact on response rates, whether it's used to build lists and generate leads or increase online sales. But how do you determine which incentive will overcome friction best and deliver maximum return? And which common errors should you avoid? Even if a site or page has been 100% optimized for severa Read More

Billions and billions of dollars a year from every industry and various product lines are spent to perform these above functions. Do you? No, not spend billions of dollars, but do you incorporate top of mind awareness and brand recognition within every one of your sales and marketing calls? Read More