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As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More

A story about a former PayPal employee who created an online scheduling and marketing platform for SMB's called HourTown. Read More

I just recently discovered motivational speaker, James Arthur Ray, and thought I'd share a little from his seminars. Read More

Start understanding that the only consistent thing in life is change. If you want something to happen, no matter how little of a movement it is within your life, it will never take shape if you do not first embrace the change element behind it. Change is a great catalyst with a specialty to accelerate events and make all things possible. Once you Read More

Scammers are taking advantage of the credit crunch to entice small business owners with fake loans. Here's how to identify the warning signs. Read More

With tax season behind us, a recession looming and gas at an all-time high, is there anything that business can look forward to? You bet there is: It is tax rebate time! And if you're smart, your small business will have a plan in place before those checks are ever cut to help consumers spend their stimulus payment with you. Read More

The National Federation of Independent Business (NFIB) is sponsoring a contest. The Grand Prize Winner receives a $5,000 cash prize and an all expense paid trip to Washington D.C. to attend the June 8-11, 2008 National Small Business Summit. Read More

Google's local business center is providing marketers with a complete arsenal of weapons to trap time-starved prospects, including video as we told you last week. Marketer John Jantsch at Duct Tape Marketing followed up with great post, reminding me of all the ways you can use Google local business services (i.e., the maps). To my mind, his li Read More

Tips on how picking up the phone can really help with your small business. Read More

Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do create a good case study? Read More