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Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people's minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don't let your website languish wit Read More

Most people who have a business web site find this an important topic to understand. For most businesses out there who have a web site, know that search engines are the biggest source of traffic and debatably the most valuable (depending on your keywords and ad structure). Some businesses use both SEO and PPC to gain the traffic they are looking f Read More

The thought of being your own boss can sound pretty wonderful to someone tired of working 50 to 60 hours a week to make money for some impersonal corporation. And there is probably no better way to be self-employed than by buying a franchise and taking advantage of all that franchising has to offer: a tried and proven business model, initial and c Read More

I may lose half of you with this next this opening statement, but I encourage you to keep on reading, “that is” if you can take this challenge. Read More

An article by Susan Coils submitted to Helium. Discusses the importance of building your reputation online in order to gain trust and increase your success. Read More

This is, however, not the way accountability gets results. In the day-to-day activities of business, where all the work gets done, "hold them accountable" is useless as a management practice. It offers no guidance on how to use accountability to build a successful path from point A to point B. Read More

What's a Unique Selling Proposition— and Why Do you Need One Now More than Ever So, what the heck is a USP— really? And, what's the big deal about having my very own USP? Why do I need to spend time and energy on this boring marketing junk? Read More

Morgan Stanley's Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet Read More

Search engine marketing firm iProspect published its iProspect Blended Search Results Study. The study revealed that blended search results offer high clickthrough rates. So, how can marketers capitalize on the blended search trend? Read More

Anything from Charles is useful, but this gives insight into your "headline". And lets' face it, if your headline doesn't grab them, the rest of your copy isn't counting for anything anyway! Read More