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You probably use some kind of social media to market or at least brand your business online. So you know how complicated it can be to expand into multiple different channels like Facebook, LinkedIn and Twitter, not to mention video channels like YouTube and some kind of company blogging. If you're Read More

Podcasting? Many bloggers are deepening their content strategy to include new media formats like podcasting. Which is why I interviewed 6 popular bloggers with successful podcasts to get their thoughts. Read More

There is often a gap between how the buying decision should be made and how it is actually going to be made. We call it the Procurement Gap. Read More

The relationship between an SEO firm and an SEO client should be viewed as a partnership. After all, the two parties will be working together for (hopefully!) a long time. It’s important that there be a level of trust and comfort there between the two. An SEO partnership is different than working w Read More

Despite the popularity of social media, people would rather deal with businesses over the phone and email when it comes to customer service. Find out why, and get all the stats here. Read More

Be sure that on this particular day - Saturday, November 24th, 2012 - you spend your money nowhere else than your local small business - not only in the US but wherever in the world you are! Read More

Women entrepreneurs are starting small businesses at approximately twice the national average for all startups. Despite some inaccurate stereotypes, the evidence is that they are in every industry, from small consulting firms to medical high technology. As a result, there have also been many new re Read More

Social media marketing is about building relationships. Take one wrong step while negotiating this quagmire of social cues and emotional gut responses and you run the risk of being alone. In many ways, this makes social media marketing a lot like another human activity where connecting is the name Read More

Anita Campbell is the Founder and CEO of Small Business Trends, a popular U.S.-based site for small business advice. She talks to us about content creation, content monetization, and entrepreneurship. Read More

There's still time to create a holiday marketing campaign! Using Facebook as your tool, here are 5 quick-to-implement holiday marketing ideas. Read More