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"If a blog post is published but no one reads it, does it still count as content marketing?

If your content isn’t being read, it may as well not even exist. There’s no point in investing time, effort, and resources into creating quality content if no one knows it’s there.

You have goals for y Read More

As an angel investor, I get requests almost every day to review a new product or website, and provide feedback on its potential success. Yet I can’t remember the last time any entrepreneur asked me to assess personal potential, despite the fact that most investors will admit they invest in the pers Read More

Summer tends to be a slower time of the year for business. This can be disheartening if you own your own business and rely on the income for your family. However, just because orders aren’t rolling in doesn’t mean that you can’t be productive. Summer is a great time to catch up on some projects tha Read More

Customer service representatives are the frontliners of every business. Here are five things that they should never say to customers. Read More

Creating roundup posts is an underrated way to produce epic content that brings together great minds to share ideas.
This post explains the 7 step process used to convince Neil Patel and Rand Fishkin to share customer happiness tips for the Helloify blog audience. Read More

When you hear the term “mobile first,” it generally prompts you to think of visual design, meaning the way a website appears on a desktop versus smartphone.
Today, many companies have launched mobile default versions of their desktop sites in response to the tremendous growth of consumers who choo Read More

Now more than ever before customers want to be able to have whatever information they need at their fingertips. So how do you make your business’ social media accounts more appealing to your customers? How do you know if you are effectively marketing your business on social media? Read More

Starting any kind of business is rather difficult. You never know how the first couple of months will turn out and it's always a mystery of how you are going to pick up momentum once you have your brand out there. This makes the first 10 sales difficult to accomplish, so it's important that you fol Read More

The job description of a strategist is manifold. Similarly, expectations on the strategist are diverse. Not surprisingly, these many facets are fairly contradictory. Hence, a strategist is torn between many worlds. Here are my pairs of opposites that constitute the framework for the strategist’s da Read More

IRS Tax Liability made easy. This article is great in not only understanding the IRS Tax Liability, but also gives great tips on how to stay on top of the changing tax code. Read More