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Search Engine Optimization (SEO) can be a cruel process to follow: just one wrong step can render all of your efforts a complete waste of time. Read More

Last week, a couple of my friends looked at a couple of different, but parallel issues.  Jim Keenan published  You're Boring.   I struggled through the Read More

If you don't already utilize social media platforms to promote your business, then you are missing out on the opportunity to connect with millions of potential customers. Today's post will discuss four important rules to keep in mind with your social media page. Read More

Most startups hire interns for simple tasks. But there are good lessons entrepreneurs can learn from interns. Read More

Tina Engler did not start out with the goal to create a multimillion dollar publishing company. She just loved to write romance novels.

She wanted to write the kind of books she loved, and at the time - the 1990s -- her kind of books were not widely available. She got rejected from Read More

Creating a solid business plan can be deceiving, and you’ll need these four keys to success. You may have written down and fully plan to implement your success tactics. You’ve got a budget, guidelines that you’ve pledged to follow, a product or service to offer and you’re ready to rumble. Now the w Read More

When Microsoft bought social collaboration tool Yammer, one of the company's first challenges was getting its own employees and partners to use it. Here's how they did it and what they learned along the way. Read More

Many businesses thrive on the integrity and credibility of their owner and his/her employees. Credibility is hard to come by when you’re on a tight budget. Sure, you can interact with customers face-to-face, but what about building digital credibility? Read More

We know they’re ghastly things – but the advertising surrounding cigarettes can teach us tons about how to respond to the marketplace quickly and efficiently. Read More

What are your favorite examples of FUN and clever branding? Ones mentioned are Old Spice, Charmin, Amazon, and some liquor brands. Please share any brands that you love. Read More