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Running a business, be it a home company or major corporation is about knowing how to present yourself on the market. You need to understand the benefits of a successful marketing campaign. Otherwise, you will not be able to earn the support of clients and customers.

The marketing industry is c Read More

Thousands of publishers are signing up to become part of the affiliate marketing business model, but unfortunately, only a few of them will actually become successful and earn good money with their affiliate links. This is how to get better results from your affiliate marketing business and become Read More

Getting visitors to a web page is a difficult task. What's even more complicated is converting those visitors into customers. We walk you through converting visitors into customers with CTAs. Read More

Seventy-seven percent of B2C brands have adopted mobile-friendly email design approaches, up from 56% a year ago, according to joint research between Litmus and Salesforce into mobile-friendly trends. Read More

If you need to give your first presentation at an occasion, here are some tips to help you successfully navigate your first speaking engagement. Read More

Just because your audience wants visual, shareable content that they can respond to emotionally, that doesn't mean it can't come from your blog. Here's how. Read More

Online travel agents like Expedia and Booking manipulate search results, dimming hotels that dare to offer better deals to direct customers. Travellers around the world should learn that the so-called "best price guarantee" promise made by booking sites is a myth and the best offer will most probab Read More

As you’ve probably discovered it’s harder than ever to get people to open your emails.

Between flooded inboxes, spam folders, not recognising the sender and poor subject lines… there are a number of variables to overcome. Read More

Marketing Automation is rapidly transitioning from cutting edge new technology to an absolute “must have'” for all businesses. Whether you work for a B2C company wanting to send reminders to convert site visitors interested in your products or a B2B company who needs to nurture leads along a compli Read More

Many social media marketers see holiday posts as “fluff” – content that doesn’t really mean anything, but is easy to create and post. The truth is, holiday posts and newsbreaks can be some of the most valuable content you produce. And, with the right tools, it could be easy to produce, but it shoul Read More