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As a marketing consultant, what I am really selling is me. No, I don’t peddle prostitution, but as anyone who sells services and runs a small business knows: it’s often less about what you can deliver and more about you. Read More

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? If it’s so important to investors, perhaps you should be using traction Read More

Branding on Pinterest always goes in hand-in-hand with the way you pin. You might be wondering what are different pinning techniques and methods. Read More

There’s a very kinky word that millionaire franchise owners love. It describes the thing that makes millionaire franchise owners, millionaires.
The word I’m about to share with you may or may not sit right with you. It kind of depends on your current view of capitalism. Read More

Starting your own home-based business is a unique challenge in itself. After doing all the hard work and getting everything off the ground, the next big challenge is marketing your business. If no one knows you have a business, all the hard work will be for not.

So how do you get the m Read More

The plain and simple fact of the matter is that being a female entrepreneur in a still male dominated world is tough. Worse, a strong majority of people you cross paths with will actually expect you to be apologetic for having the audacity to rise to the challenge and forge out on your own. They’ll Read More

Promoting your post is the last thing you want to do after what can potentially be hours of writing.

But it's exactly what you have to do to get the coverage you deserve.

And since so few bloggers invest the time into content promotion, it's a real opportunity to stand out.

Therefore, we'r Read More

You're a hard working freelance blogger. The last thing you need or want is a client from hell. Read this post to find out how to find clients you'll want to work for. Read More

Modern marketers are often in flux about which is more effective in communicating with their customers and prospects: email or social media.
Read More

The competitive matrix is important in a business plan for several reasons. First, it’s a great input for strategy and looking ahead. Second, it can develop and explain positioning. Third, it is one of the most obvious, strategic visuals that business plan readers expect. Read More