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Lead scoring helps you determine who on your list is most worthy of your time, or of your sales team’s time. Start by looking at demographics, digital behaviors, and qualification questions. Read More

Plan-Do-Check-Act (PDCA) is a 4 step model for carrying our change. What are the steps and how can you use them to help make improvements in your organization? Read More

Follow these 25 Twitter handles and get the scoop on small business news, updates, and trends as they happen. Read More

Wouldn’t it be nice if holiday advertising could pay off for months after Saint Nick has hung up his hat? Remarketing can do that. Read More

If the fear of change is the root cause of failures to create a culture of continuous improvement, then how do you over come that fear to improve your processes? Read More

Facebook advertising does such a great job custom tailored to user demographics as well as user preferences, the ads do not appear to be ads at all but rather engaging content. The latest Buzz entry, "13 Steps to Creating a Killer Small Business Facebook Ad Campaign" from guest blogger and SearchRa Read More

Email was used as early as 1972 and rapidly grew in popularity as household computers became a common feature. But was it the first social media platform? Read More

Perry Alexander and Gary Hennerberg discuss how businesses can deploy online video for effective direct marketing. Read More

When it comes to using Twitter as part of your business' digital strategy, tweeting is only the beginning. The following are some creative ways to use Twitter for business. Read More

Experienced business consultant and Kelley School of Business professor, Mark S. Long, outlines "The Secret of Productivity: How to Master Your Time."

In four detailed steps, Long gives time management advice to benefit small business owners, executives, and employees.There are 168 hours in the Read More