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"How I was hacked . . . and recovered my hacked Skype account from that nasty person posing as me." Find out how "Skype Julie" walked "Video Julie" through the tedious process of wrestling her valuable Skype account out of the clutches of a BitCon thief. Read More

Conversion Rate Optimization (CRO) … is the difference between browsers and buyers. The reality is today’s digital shopper is using a host of devices to view your website and emails. That means, a one-size-fits-all approach to screen sizes and resolutions simply won’t work. Read More

You don’t have to be the originator or all the content you provide to your target market. YES original content is important so you should definitely provide as much original content as you can. However, there are many other ways to help establish yourself as your industry expert. How? Read More

By providing content that that has value, that is interesting, and engaging, you make the human component of your website happy, and the search engines too. Read More

The Internet is a HUGE place and the competition in most markets is fierce! So what can YOU do to get more customers, get more customers to buy more often, get more customers to make larger purchases, and grow your business?
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Many Faces of The Same Content. Same Content Different Formats = Re-purposed Content. One message translated across multiple types of content for maximum effectiveness.

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BEFORE YOU START WRITING Your next blog post or creating any other type of content, Take a minute to think about how someone would search for the specific information you plan to add. Read More

Start by thinking about your primary benefits to your target market. Remember, “they” only care how you can solve their problem or answer their question. Benefits before features! Read More

In order to build online influence, stand out from your competitors, attract a loyal following, and ultimately grow your business, you need to be AT LEAST a Triple Threat. It is no longer good enough to have just a great product or service. Having the right message delivered to the right audience a Read More

A lot of local business owners tell me that they don’t need video. It’s meant for online businesses, they say, and while they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the web to fi Read More