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The fact that 92% of U.S. small businesses have reinvented themselves during the pandemic says a whole lot about this bunch. Small business owners are scrappy go-getters with no quit in them. And the survey from GetApp proves that very point. Read More

As businesses start to reopen after the coronavirus pandemic, it’s time to adjust to the new needs of customers. To make the most of this time, you may need to change your marketing methods or business investments. Members of the online small business community have tips for navigating these change Read More

Revuze has launched a new tool that allows businesses to map and analyze customers’ experience reviews to help boost brand image. The tool uses Artificial Intelligence (AI) that automates semantic text analysis. It segments the data based on relevance to help better inform business decisions on pro Read More

Google is starting to place more emphasis on user experience as playing a pivotal role in differentiating good content over bad content. And SEO strategies, including building quality links to your site, put video content on the front lines. Even though video content can’t be read in the same way a Read More

What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Read More

So you decide you will jump on the bandwagon and start writing a blog. You take great pains in creating interesting and valuable content but you can’t understand why no one is visiting your blog. Why? The answer is simple. In order for someone to visit your blog, they first have to know it is there Read More

Everyone is familiar with the term branding, but it has different meanings to different people. Social media marketing helps businesses raise their brand awareness. From a consumer perspective, the term branding suggests companies like Nike, Apple, Google and Xerox. Google and Xerox have even becom Read More

A lot of owners tell me that they don’t need to use local business video. They say that it is only for online businesses. While they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the we Read More

Small business owners have unique marketing challenges. The larger brands have higher budgets and more resources to get their message out. However, there are many cost-effective options to include small business video in your marketing initiatives to connect with prospects online. Video marketing h Read More

Do you want to become an Instagram influencer? Follow these 10 hacks and you're well on your way! How Instagram influencers get paid is covered. Read More