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We've passed what Internet marketing writer Peter Da Vanzo calls the hype cycle of social media in which people got excited with the medium simply because it was new. Sites like Facebook and Twitter are part of our daily lives now, but increasingly businesses want to know about return on investment Read More

There's nothing quite like a real life experience to drive home the reality that local search marketing is the way consumers shop for services and products they need or can access locally. Read More

Four brief case studies of how retailers are leveraging the $18 billion spent on our mothers annually, and lessons we can take from their examples. Read More

Entrepreneurs inherently understand that they have to be the initial leader of their startup, but often they don’t have the experience or the training to know where their leadership competencies lie, or how to build a leadership team. For new entrepreneurs, leadership development efforts may be mor Read More

When creating your small business website, you need to take your domain name (your web address) into consideration. Here are some good and bad examples to help you choose the best domain name for your small business website. Read More

You are never paid for hard working or for your efforts, but you are paid for your impact – no matter if you are an entrepreneur or an employee! Read More

You’ve started a blog and were all excited in the beginning, but now as you see how much work it takes to keep it up, your enthusiasm is wearing off, and you find it harder and harder to keep your blog going and updated.

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A lot of people go to college looking for an education when in fact, college is not the best education for entrepreneurs. How so? Kolton Green, co-founder and CEO of Financial Money Tips, explains why... Read More

I stumbled upon one of my favorite Seth Godin blogs this morning and felt it was an extraordinary reminder to start out our week.

No matter what business you are in, what service you offer or product you create, if you don’t truly care about your customers/clients, about providing for their need Read More

For part three in this series, we will look at your content channels…

You know what content you’re going to create
You’ve established your buyer personas
Now you need to determine where to post it
If your content sits on a website and no one reads it, does it do you any good? Of course not! Y Read More