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When I first started out, I was so eager to market my business, that sometimes I may have crossed the fine line between self promotion and aggressive marketing. Since then, I have learned that it always better to take things one step at a time and build up slowly. Read More

If you've never written a recommendation for someone on LinkedIn before, there are a few things you need to know. Read More

The recent announcements by Yahoo! and Best Buy regarding telecommunication have sparked heated discussion over flexible work policies and thier value to both employers and employees. Mercer's infographic sheds light on trends in flexible work policies... Read More

Have you ever wondered what would happen if your social media administrator left? It's scary to think about all the information they have access to. There are some simple steps you can take to protect your online reputation. Read More

With recent changes, many small businesses struggle to know how to effectively market their brand on Facebook. Here are a few actionable tips to help. Read More

Entrepreneurs are all about firsts, and the most important is you making a great first impression – on investors, customers, new team members, and strategic partners. Poor first impressions can be avoided, but I’m amazed at the number of unnecessary mistakes I see at those critical first introducti Read More

Find out why LinkedIn groups is beginning to decline as a viable and effective social network for businesses. Is this the beginning of the end for LinkedIn groups? Read More

Any SEO strategy for a startup needs to focus on white hat techniques that will help to grow your business online. By mapping out your strategy as early on as possible, you can get the jump on other startups that only get to grips with SEO once they’ve been around for a few months. Read More

In this guest post from Aaron Lee, here are 7 way to maximize your company’s Facebook presence in order to increase engagement, Facebook comments, likes and fans. Read More

How to strategically manage unanticipated aspects of your small business' online reputation, especially as it relates to social media-related disasters. Read More