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Leah Klingbeil, marketing specialist from LoginRadius has compiled here awesome SlideShare to represent the role of social media in our society. Read More

A recent study stated that 43% seniors are on social media. Know what they do and what they should not ;) awesome post by Brittany from Loginradius Read More

Does Your Content Marketing Campaign Resonate with the Core Message of Your Brand?

Understanding the core message and purpose of your brand would be the first step to creating an effective content marketing campaign. If you are sure of who you are and what your brand aspires to be, then the mess Read More

Considering that it is the age of Internet and smartphones, you would probably research your desired product. This would consist of reading reviews, functionality of the product, extra features, testimonials and so on.

When it comes to a B2B, the picture is no different. Lead generation is one o Read More

Want to know what link building is, why you need it and how to do it? This concise guide provides the answers. Read More

Definitions of content marketing abound across the Internet. Experts have all tried to explain that it is all about a complete reversal of the “selling process” as a result of severe anti-advertising backlash from customers. Brands now have to “provide valuable information” and gain trust before cu Read More

I recently delivered a LinkedIn workshop for the region’s voluntary and community representative body, Involve Yorkshire & Humber.

Involve approached me to do this workshop because many of its members had highlighted social media – and particularly LinkedIn – as an area they wanted to learn more Read More

Proximity marketing is helping the Retailers to keep a close watch to their in-store customers. This helps them to know about their customer’s behavior in a much clear way than earlier. Thus the proximity marketing strategy has bridge up the distinction between the brick and mortar store and the di Read More

E-commerce and Social media are not new but are definitely toddlers in our culture. We have a vague idea of what they could become but just like the internet itself a few years ago, it’s hard to predict exactly where things are going. Just like toddlers, these fields are learning to walk. Soon they Read More

Every year or so, it seems there is a new “marketing darling” that turns the business world on end. For instance, blogging was considered the thing to do a few years ago which was quickly followed by guest posting when every marketer and his brother rushed to find businesses willing to allow them t Read More