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Brand storytelling is a contra process to conventional advertising. In this method of content marketing, the brand yields its place at the center of the script to the customer – and makes him feel like the hero of the long trek from indecision to brand-purchase Read More

Content curation and content marketing are hot terms today. This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience. Read More

From creating engaging content to adding social share buttons, get into the article to find out 10 killer tips of boosting interactions on your website. Read More

To capture B2B customers, you need smart content. These 3 marketing concepts will inspire you to come up with relevant content your audience cares about. Read More

Last week, I walked into a local restaurant close to my house. It's a small business and I am all about supporting small businesses that are run by regular folks like you and I.

Unfortunately, the experience left a bad taste in my mouth and sadly I will not be returning to the restaurant and Read More

By Samantha Millets

Are you considering a startup, or already working on one? If so, you need to use as many tools as you can to ensure your success. This is where growth hacking tools come in. Growth hacking is basically tips and tools that will help your startup succeed. Read More

Nearly two-thirds of visitors to an average site do not return again in the next 30 days, according to Chartbeat. Tools like Chartbeat, Contently’s Insights, and TrenDemon help you bring back visitors by understanding how visitors engage with your existing content and providing insights regarding w Read More

In Episode 14 of my podcast, Don Purdum asks; "Should your local business have a blog?"

You will not only discover his answer is this 15 minute podcast, you will also learn:

* Why blogging for a local business is important
* Why you shouldn't stop doing the offline m Read More

A LinkedIn Company page is different than the personal LinkedIn profile you may already have. A LinkedIn Company page is all about your business while a LinkedIn Profile is about you personally, your background, and your contacts. The basic question: do you actually need to bother? Read More

Inbound marketing depends on expertise. Your prospect has a problem or concern, and they look online for an expert opinion on how to solve it.

Inbound marketing positions you to share your expertise with prospects, and gain the business generated as a result. As a consultant, solving problems is Read More