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A successful sales process should never be based on a shotgun approach. It takes understanding potential customers and stages of their buying journey. Provide appropriate content to guide them through each stage of their journey through your customer buying process - beginning to end. Read More

When you’re selling a product, you do the work to make sure that the product is flawless. After all, there’s no point in having a business if you deliver a substandard product.
You also spend hours with your team to make sure that the product sells. You strategize and develop a rock-solid marketin Read More

Νot everyone will be the next F. Dostoyevsky, A. Camus or L. Carroll.

But everyone -and I mean everyone- can write clearly, cohesively, and in such way that they won’t bore their reader out of their mind.

And as someone once said - if you can speak, you can write.

Read everything here! Read More

Are you hurting your marketing tactics with these SEO mistakes? Being that digital marketing keeps evolving with time, remaining ahead of the game is challenging. Discover SEO mistakes that might be hurting your business. Read More

If you are an existing franchisor or about to franchise your business, reviewing and evaluating competitor FDD’s is an important step in competitively benchmarking your franchise offering. Find out where you can get them for free. Read More

Melio is a free and secure online solution that’s completely reinventing payables and receivables for small businesses. With Melio, you can easily centralize upcoming bills and pay vendors for free with a few clicks using a debit card or bank transfers. Read More

Managing business is no different than fighting a war. In these tough economic conditions, this war is much more difficult to fight and win. Winners will only win if they have the right set of tools, but wisdom is better than tools. Having said that wisdom plus tool is the combination of what busin Read More

In my experience working with entrepreneurs, once they feel they have a winning formula for their business, they are often hesitant to change or update it. They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toy Read More

In recent years emojis have become a prominent part of everyday internet marketing communication. Emoji marketing is so essential that these little icons are used more widely to communicate messages across all channels. But how can you use them in your marketing mix? Read More

What is affiliate marketing? How does it work, and why do some marketers fail with affiliate marketing? We addressed these questions in this article.

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