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In this post, The Franchise King®, Joel Libava, gives you the franchise definition. It's the answer to "What is a franchise?" And you may be surprised. Read More

If you're one of the many local businesses overlooking social media strategies to build your business and gain customer awareness — read this post now! Read More

Effective change management benefits the entire business. Learn how to effectively manage an upcoming HR initiative.
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A data breach is almost inevitable because we continue to make the same security mistakes. Here are five of the big ones, according to experts, and why you simply have to fix them.
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Here are some of the pros and cons of outsourcing your marketing team that will help you in making this complicated decision. Read More

To hear some people tell it, small business marketing is a full-time gig. If you’re not constantly building relationships, growing your social following, and battling the SEO monster, you’re doomed.

Get ready to breathe a sigh of relief. A lot of what you’ve been told are must-do small business Read More

Want to be able to get your audience to make the choices you want them to make? It's time you learned about nudge theory. Read More

It's 2019 and I see way too many website owners overlooking SEO techniques that are more than fly by night SEO Trends. Here's what you need to focus on. Read More

Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success. Read More

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be Read More