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A buyer persona answers the who, what, why, and how about the ideal customer. It is a fictionalized character representing a brand’s ideal customer. Read More

A big trend in business these days is hiring freelancers or contract personnel for the duration of a project, rather than permanent staff. According to a recent poll, contractors and freelancers could make up half of the American workforce within a decade. Yet I find that few of today’s workers rea Read More

Thanks to the internet, now you can launch your brand successfully without breaking the bank. Here are ways you can promote your brand. Read More

Inner critique can turn out to be a writer's worst block. Here is how to deal with yours and stay focused on your blogging journey. Read More

Every small business owner dreams of expanding his business into next Amazon. Unfortunately, very few can make it. These lessons can help you make progress towards that goal. Read More

Comprehensive list of top 20 project management and collaboration software solutions. Read, compare and decide which one suits your needs the best.
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Is the Hotel customer satisfied only because expectations are so low, and no one is doing better?

In today’s markets, it is not enough for Hotels to just satisfy the customer, you have to identify new ways to optimize and think above and beyond customer expectations. Even if your Hotels is 2-sta Read More

Entrepreneurs of small startups are forced to switch roles throughout the day. The most important one is the role of project manager. Read More

“Do you want to know what’s better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning the first page.” Read More

In this blog post, The Franchise King® shares some of the best parts of owning a franchise business. One of them is the fact that you won't be alone. And that's good! Read More