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Starting July 2018, all Chrome users will see a warning for all non-HTTPS websites. More than 50% of Internet browsers worldwide are Chrome. Trust me, you have customers using Chrome.

But first, a little historical context. As far back as 2014, Google was giving preferential rankings to websites Read More

During my early years of managing in business, I always assumed that if I hired and trained the smartest and most experienced people I could find, I would get outstanding productivity. I quickly learned that top performance also required the right initiatives and responsiveness on my part, high emp Read More

Boss verse Leader – Which Are You?
As you grow your small business you may need to expand your team. Will you be able to lead effectively? Or will you be a boss that will drive your team members away? Knowing the boss verse leader style is important for you to know as you grow.

Having the right Read More

Wanna know how the pro's are making their live video looks AWESOME?

Check out how Stephanie Liu and I use DSLR cameras for *magical* live video. Read More

Number of followers is a crap metric.

And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social media marketing, and influencer campaigns, I’ve found that more than 90% of the time… that’s *exactly* what people use. They’ll nod their heads and s Read More

Learn how to create an effective press kit for product promotion. What is a press kit? By definition, a press kit (or sometimes referred to as a media kit) is a package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate. The pre Read More

Community, Innovation, Creativity and a new Culture are all key components of why improved engagement rates and customer experience management will make Hotels more successful than ever.

If you have a Social Media presence (and who doesn’t these days?) as a Hotel, then you’ve probably Read More

Here's the information and examples you'll need when writing that important Job Description that will attract the right person for the right job. Read More

Today it is of the utmost importance to have a strong digital marketing strategy. Hiring a marketing team for a lodging business can be time consuming and expensive without even mentioning training and employee turnover.

If it isn’t practical to hire in-house effectively where should you go? Read More

After all the frustration and time spent, the last thing a business owner wants to do is leave the door open to trademark cancellation, infringement, and other legal issues.

That said, here are some tips to help maintain and protect it. Read More