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Once you learn a little about the basic types of small business insurance coverage the choices become much easier. This articles will help you grasp the basics. Read More

It’s a more civilized way to shop, and yet hundreds of thousands of retailers are still refusing to expand their store into the world of ecommerce. Online shopping is big business, and a great way to move stock all year long. So why are smaller retailers avoiding the “Order Now” button? I’ve got th Read More

In a web world that is now built on the conversations that we have with others, whether that’s via Skype, email, Twitter, or blogging, we need to always be responding to those who reach out to us. As the very relevant saying goes – we love to buy from those who we know, like and trust. In creating Read More

It is a popular belief that to invest money one has to be swimming in truckloads of capital first. However this is certainly not the case. Everyone can make an investment as long as you are guided
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The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b Read More

Yesterday afternoon, I saw a post entitled Top 10 Tips for Social Media Monitoring that reiterates one of the most essential elements of any social media tracking study: Know why you are monitoring.

An essential element of any social media tracking study is knowing why you are monitoring. Spiral Read More

In my previous post, I went through one kind of module on how to plan an effective advertising campaign for agencies. I also promised that I will be executing that plan using the dummy case, “Whirlwind Travel Agency.”

Remember that this is a dummy campaign. Pieces of information I am using are.. Read More

There are few things as mysterious, and as stressful, to most business owners as designing a business logo.

However, effective business branding starts with the right logo, so it's important to get it right. Read More

Almost all internet advertising experts use video as one of many core ways for marketing and advertising their business. Video grabs people’s attention far more swiftly and effectively than text, audio or photographs. Creating a short video can capture a thousand words and pictures and helps to ge... Read More

A key to engaging and employees through difficult economic times are the front-line managers who interact with, support, supervise, and are charged with developing the largest number of associates in an organization. It is at this level that the employee value proposition either springs to life or Read More