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The discussion about social media versus your business Website and what part each plays in your online branding and marketing efforts seems a never ending one. But online marketing consultant Matt McGee maintains that in this eternal debate, online business owners should always remember that their Read More

Unless you’re a search expert, or you can afford to pay for one, how can you beat your competitors while avoiding the pitfalls and drive the most business from the right kind of visitor to your website? Read More

Working from home can truly be an amazing convenience, but at times, it can be a real drag. Working alone, spending most of your days and nights in one place, and the countless number of distractions are something to get use to. But, working from home doesn't always have to be this way. Below are 9 Read More

A number of high profile cases have shown that cloud-stored personal and business data (including emails), are at risk of being lost either by malicious means (hacking) or human error (accidental deletion). Make sure you keep your data safe! Read More

Social media has made it easier to market to both national and international end users with just a click of a button. But it is important for small business owners to take into account that real life, face-to-face, traditional networking can be highly effective as well when done correctly... Read More

Innovation should make things better and easier. But the terms ‘change’ and ‘innovate’ have become dirty words for many, because they usually involve more work and more process. This brilliant book actually shows how effective change and innovation can happen.

To drive change and achieve a posit Read More

How you are supposed to identify a social media marketing expert? You are most likely to see at the number of twitter followers he has or number of fans of his facebook page. It may sound a sane approach to Read More

This comprehensive how-to guide and reference resource is probably king of the content marketing books. Read More

Suffering a personal or professional crisis can hold us back at work and damage business. Here is a review (with tips) of Jim Moorhead’s ‘The Instant Survivor’, a brilliantly practical business approach to conquering professional and personal crises. Read More

Prospective customers will judge you by what you do online. And more often than not, good ‘buzz’ is not created by accident. You need great content to encourage them to engage with you, tell their friends and keep coming back to ultimately trust you and want to do business with you. Read More