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By now, you may have heard or read the recent New York Times article shining a negative light on Amazon’s company culture.
The report claims the company uses “purposeful Darwinism” to regularly purge employees. The newspaper characterizes this as an “experiment in how far it can push white-collar Read More

A quick guide to what SWOT analysis is and how to is to improve your strategic planning at your startup or small business. Read More

It's a question that bugs many small business owners.

Why some blogs cast a spell over their readers. Yet nobody wants to know yours.

And you wonder why you ever even bother with your blog.

But there's a secret to keeping your readers glued to the page – a magnetic writing technique called Read More

Better planning and preparation could make a really big improvement in your personal effectiveness. There are some people who lose PRIMARILY because they are ill-prepared and those who win PRIMARILY because they are extremely well prepared. If you want to know more, read on… Read More

Creating Profit and Loss Statement for your business shouldn’t be intimidating or complicated. It’s all just a matter of understanding the meaning of the terms and remembering the basic equation: Sales – Cost = Profit. Read More

Software has become a critical part of running a business today. Here are few ways in which software can help improve productivity, increase sales and secure business. Read More

Video marketing has snowballed to avalanche proportions since being introduced onto the scene. The great thing about video is its ability to capture the attention of viewers long enough to stop them scrolling past it or clicking off to a page filled with wall-to-wall text. Read More

Periscope, Meerkat, and Katch.me are amazing tools to use in your brand’s content marketing. How do these new platforms, tools and the use of live streaming play into your content marketing efforts? Read More

Amir Elaguizy, CEO and co-founder of subscription commerce platform Cratejoy, shares his thoughts on why subscription business models are taking off, how they differ from more traditional transaction-focused business models, and how they are inherently more suited to capitalize on social networks l Read More

Both SEO and social media optimization are organic inbound strategies that aim to build an appealing identity online to naturally attract visitors. These two strategies are tightly interwoven, and improving your efforts on your SEO can improve your social media reach (and vice versa). Read More