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What happens online, stays online, and someone will always find it and make a decision based on whatever it is they find.You want your audience to know that you are real, that you make mistakes, but that you also own up to them and correct them when they happen. Read More

Learning and development professionals within councils have a critical role to play in both translating the headline statements and commissioning the type of intervention to deliver the right cultural and leadership change. But at a time when local government has endured a disproportionate share of Read More

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’.

Three years later, this video has never been more relevant. 60% of U.S. adults now conduct Read More

Last week, I walked into a local restaurant close to my house. It's a small business and I am all about supporting small businesses that are run by regular folks like you and I.

Unfortunately, the experience left a bad taste in my mouth and sadly I will not be returning to the restaurant and Read More

The days of email marketing that used just the first name as a means to personalise the experience are well and truly over. Now personalisation should be more focused on segmented groups so that content and products can be shown to the right people. As Hubspot points out, it doesn’t have to be comp Read More

Barcode scanners vs QR code / smartphone combination vs mobile computers for inventory and asset management - overview of barcode scanning equipment questions from Q&A sessions. Read More

What matters is not so much how many new customers you acquire but how many loyal customers you keep. Customer retention is vital to every business as it keeps customers from deflecting to competitors. Check out this guide to learn the secrets to keeping your loyal customers. Read More

What skills do you need to be a successful entrepreneur? Here are 10 things you can start working on now! Check out the infographic below. Read More

If you are one of the many professionals still trapped between jobs by circumstances outside your control, or are about to dump the loser job you have now, you should be actively defining and starting your own business, in parallel with looking for that ideal job. Let me explain why this is a win-w Read More

Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps. Read More