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Digital transformation takes more than simply dabbling in social media and content marketing, it takes a total commitment to the customer and completely rethinking how you interact with them in digital terms. Read More

If you're not listening to the voices of your customers, you'll regret it. Business consultant Rick Meekins uses the example of an episode of Kitchen Nightmares with Chef Gordon Ramsey. The show illustrates how ignoring the voice of your customers can seriously damage your business. Listen to the s Read More

No, you can't guarantee your content will go viral, says Brian Horwitz of Online Visibility Pros. But he argues there are certainly things to do to improve your odds. Horwitz shares six things that can improve your marketing reach. Does your content have any or all of these qualities? It should, sa Read More

There is two parts to Search Engine Optimization that you need to complete when learning how to get traffic to your website.
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A social media presence should be a cornerstone in your plans for marketing your business. Even if you don't want to create a profile on every major network, you should at least be active on one or two key sites or social platforms to ensure that customers can interact with your brand and easily fi Read More

It's all about successful Social Media Reputation Management. If you have nothing else to say apart from promoting yourself, then stop and read this infographic please! Read More

Conveying a tone the best represents your brand is crucial – not just in your marketing collateral, but also across social media. If your brand is cute and quirky, your SM voice on will likely be upbeat and conversational. If your brand is high end and exclusive, your tone will likely be quite diff Read More

On this episode of the Woman in Leadership Success Show, I interviewed Dawn Abraham. Dawn Abraham is a sought after Certified Life Coach and an Award Winning Marketing Expert. She is my special guest for episode #011 on the Woman in Leadership Success Show. Read More

This year’s Search Marketing Expo was one of the most productive and informative conferences I have attended in a long time. Danny Sullivan and the folks at Third Door Media put on an excellent show. I received the latest industry news from sources that I trust and respect, got an opportunity to ne Read More

Content marketing is more effiicient than ever with the explosion of mobile apps. Here's the 15 best content marketing apps. Read More