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What's your business' story? Uncovering it can help you become more personal in the eyes of your customers, and can go a long way toward building trust with them. Read More

Did your website get hurt by Google’s Penguin 2.0 update? Are you afraid your organic traffic has been sliced into a fraction of what it once was?

Fear not (for now) – This post will give you some insight and ideas to prevent and remediate the dreaded “Google slap”.

What is this Penguin thing Read More

Rocky Barbanica and I visited Facebook’s headquarters today and interviewed a bunch of people for the book “Age of Context” that I’m writing with Shel Israel.

What’s the age of context? Five radically expanding technologies/data types... Read More

The recent Johnnie Walker ad commercial features Bruce Lee to promote its whiskey brand. The commercial is an extension to the – Keep Walking Series. Read More

30 to 50 percent of the buyers who purchase a small business fail within three years. If you are buying or selling a business, here are some things to avoid. Read More

Content marketing has already proved that it can be a powerful way of building your brand visibility and generating leads but a lot of marketers continue to talk about creating great content like it’s the only thing that you need to do when there is so much more to it than that.
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Written content affects different people differently. Obviously. Here's 3 forms of written content you may or not already be writing. Read More

Making the mistake of having the wrong insurance coverage can be extremely costly to a business. Make sure you don't make these 4 mistakes. Read More

Generating initial and ongoing publicity for a startup does not have to be as scary as it is for most entrepreneurs. Read More

Pinterest can be a great tool to generate brand awareness when used correctly. Why Pinterest Can Help Your Business Blossom Read More