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Investing in a franchise can be one of the easiest and most profitable ways for entrepreneurs to run their own successful business. If you’re thinking about investing in a franchise, take a look at this list of 25 of the most profitable franchises operating in America today. Read More

The hype about whether short form or long form content is the future is certainly alive and well. Here's the perspective you need. Read More

Before you create that next piece of content for your site or social media channel or YouTube channel or whatever, think … is this going to entice someone to buy something from me?
To start this latest edition of This Week in Small Business, co-founder of SMB Group Laurie McCabe and I discussed th Read More

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal compu Read More

You’ve probably heard (somewhere) how important “location, location, location” is for your franchise business to succeed. Is it true? Find out now. Read More

Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help?

In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns. Read More

Every Hotel owner must realize that a Hotels success will depend on their employees’ success. The more empowered a member of staff feels in the workplace, the more they will be able to both grow and flourish in their role.

If you want to help your staff excel every working day, which c Read More

One of the best ways for startups to make it big is with a carefully crafted content marketing strategy - follow this step by step guide to start now.

Content marketing is an important part of gaining public traction for startups.

Small firms with only a few employees can’t afford to invest f Read More

What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-m Read More

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. They subscribe to the myth that “if we build it, they will come.” In fact, with today’s information overload, Read More