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Data is gold. Marketers are paying big money for high value demographic data for shaping decisions in 2016. Read more to know how data influences modern business strategy. Read More

If your PPC campaign is stuck in neutral, are you using the latest tactics available to drive results? Read about Gmail Native ads here! Read More

Today, it is important to attract the right talent and to retain it for as long as possible. One way companies go about this is employer branding. Read More

Making the decision to start your own business is a major commitment, with huge implications for skills and lifestyle. Yet there is no standardized testing or certification required or available anywhere to help you decide if you are a good fit for entrepreneurship, or founding a business is right Read More

Social media has had an enormous impact in today’s digital marketing landscape. in 2016, the social media sphere has continued to rise with more 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. In return, 83% of all marketers have already taken advantage of s Read More

What is underdog marketing one might ask?

Underdog marketing uses the tale of rags to riches, Cinderella and her story that caught our hearts in the Disney film.

This strategy has the motive of engaging with the audience. Underdog branding is used to capture our attention and convert us into Read More

Omnichannel marketing strategy is now a marketing imperative for customer-centric companies if they want to match their customer expectations. Read here six steps to omnichannel marketing. Read More

Multifactor Authentication usage was restricted to the banking sector till recently but its usage is growing as cyber attacks compromising attacks. Know more about it here. Read More

Jamie Domenici of Salesforce shares her thoughts on why CRM adoption rates for small businesses will be increasing, how the fact 60 percent of revenue comes from current customers is driving successful companies to put customers at the center of the business model, and why you’ll need more than ema Read More

Quiet week at the office? Here’s how you can put those long hours to good use and get a jump start on your 2017 content marketing strategy. Read More