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To be a great entrepreneur, you should start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the questions below: Read More

Not every successful small business is glamorous.

In fact, many of the small businesses in the United States are stressful, dangerous, tiring, and downright icky. Read More

Instagram boasts an impressive user base of half-a-billion active users each month. That’s less than Facebook, but it remains a powerful and widely used social media platform. Business owners such as yourself can use Instagram to promote their products and services. But there’s a right way and a wr Read More

Some businesses, like many consumer products, now come in something like a “plug and play” solution: a franchise. Read More

People are usually willing to spend more money on high quality products and really good service. Here are some creative ways to define who you are as a company, brand your business and jumpstart your marketing efforts. Read More

The Presidential election is almost over. No matter which side of the aisle you fall on, one thing is certain: You're probably as exhausted by all the political chatter as many others in the nation. Here's what that can teach you about content fatigue and your content marketing efforts. Read More

Running quick tests like this helps you see what your low-hanging fruit is and where you can make the most gains by tweaking your code or your content. Plus it’s free. Let’s see if you can beat my scores. Read More

Leadership played a big role in the Chicago Cubs winning the World Series. Manager Joe Maddon's decisions were controversial, but ultimately paid off. Read More

From tracking and analytics to automation, there are endless tools to make your marketing project go from insurmountable to completely doable. Here are 11 expert recommendations. Read More

Have you started marketing your Black Friday offers yet? Here are six tips for you to get the upper hand. Read More