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You can use spreadsheets to collect marketing data, but are you leveraging it effectively? Probably not. Enter marketing database. Read More

When it comes to the avenues for carrying the marketing message from the advertiser to the consumer, content creation and storytelling are extremely powerful. However, if we were to discuss the nature of it, true influencer marketing is, first and foremost, about leveraging authenticity. Read More

What if there was a Master Hack? A single Hack that could, no matter who you were or what your business was, actually make a long-term impact? Read More

In my experience mentoring new entrepreneurs and aspiring business leaders, I see far too many who seem to be driven by all the wrong reasons. Everyone seems to espouse extrinsic motivations, such as getting rich, having power, and fulfilling parent dreams, when in fact a focus on satisfying intern Read More

I sometimes hear from smaller companies that the move to a data-driven organization is a scary one, in particular, when the rubber actually hits the road (i.e. when the fun of wrangling, analyzing and interpreting actually kicks in). Read More

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding. And in the middle of the mudslinging and grandstanding are some very, very uncomfortable brands. Read More

Join Unconvention on the 23-25th of January 2017 and meet together with young Europeans with innovative ideas from major European Innovation hubs and those who can support them #GrowGlobal: successful entrepreneurs, investors, academics, experts, top EU leaders, top policy-makers and corporate exec Read More

The update Twitter users have longed for is finally here! Images and links at the end of tweets will no longer take up any of your precious 140 characters. YAY! This opens doors for much more in depth communication on the social media network. The 140 character update did not come alone, and in th Read More

Brand content tends to be created with either SEO or reputation/brand-enhancement in mind, but rarely with both, as if they were mutually exclusive. It’s difficult to say why that happens in all cases, but in our experience with larger brands, it’s often a result of who has ownership of the content Read More

If you’ve been reading our marketing automation hub, you’ve seen lots about the right ways to automate your marketing. Welcome messages, auto responders, drip campaigns, customized messages. All these are great to automate, easy to maintain once you’re over the content creation hump. But we’ve not Read More