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Content marketing is something that most businesses today should never take for granted. In fact, it’s the leading marketing strategy among today’s biggest digital-based economies. That is why each year, hundreds of seminars and workshops are done all over the globe, all with one goal: To be bette Read More

Natural Language Processing (NLP) has long been one of the holy grails of computer science. In this article, we explore what NLP is, how it works, and how it's being used to glean actionable insights from everyday language. Read More

Have you ever launched a marketing campaign focused on Labor Day? If your answer is no, you need to catch up on lost time. Check out this blog & get some ideas. Read More

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Read More

Fans of high culture rejoice. We have finally realized our potential as a species. We have reached the pinnacle of creative expression. Read More

Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of their locations and often use a template format that gets the majority of them filtered. Read More

ACE challenges B-School students to innovate, strategize and sample a diverse set of complex work challenges that are core to a typical workplace including Amazon. Read More

To help get a better idea on what type of logo designs and brands are making the biggest impressions on people today, we asked 17 brand marketing experts what their favorite logo is, and why. Read More

Here are three challenges faced by many young millennial leaders seeking respect by their elders in the workforce. Read More

Running a business blog, there is no better way to attract loyal following than engaging your readers. Here are five tactics to increase reader engagement. Read More