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It's psychologically proven to work. Give a gift and your customers will be more inclined to give something back. It's called the rule of reciprocity. Here are several examples of when and how it works. Read More

From the advertisements, to the performances and, yes, even the football, here are the top 3 entrepreneurial moments from Super Bowl 50. Read More

Every business owner cares about keeping costs low. But when it comes to technology, how can you cut costs without sacrificing important features your business needs to thrive? This article looks at three technologies that you use every day and explain how you can cut your costs via a few changes. Read More

Every business owner cares about keeping costs low. But when it comes to technology, how can you cut costs without sacrificing important features your business needs to thrive? This article looks at three technologies that you use every day and explain how you can cut your costs via a few changes. Read More

Are your friends and family members loving something you make so much that they are encouraging you to think about starting a handmade business to sell it? If so, a handmade business could be for you. Or it could not be. Read More

In customer service, we hear many of the same phrases all day, everyday. As a self-proclaimed representative of the hoards of customer service workers out there, here are just a few of the things NOT to say when interacting with those of us who genuinely try to lend a hand… Read More

A solid inbound marketing strategy requires a strong hook. Without the right kind of content, you’re shooting arrows at a non-existent bullseye.
Tools like whitepapers, ebooks, podcasts and videos are vital within a healthy inbound strategy, but variety is the actual key to retaining a loyal audie Read More

Off-page SEO has been through a dynamic period in the last few years. Here is the top 10 list of off-page SEO factors for your business website. Read More

The evolution ov online business requires new approaches. Why would you need an office in a building while you can have a virtual one? Read More

The evolution ov online business requires new approaches. Why would you need an office in a building while you can have a virtual one? Read More