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What makes a hashtag successful? Here’s what crowdfunding site users should know when tailoring their medical funding campaigns. Read More

Leadership styles seem to follow business models. According to Dr. Daniel Goleman, we lead with one of six styles. Different behaviors work in different situations. We all know it, but seldom think about it when we are shifting from one style to another. They are... Read More

So why is everyone trying to jump aboard the subscription revenue model? Two main reasons.

First, a company with this revenue model doesn’t see its revenues reset to zero every month. Instead it enters every new month with guaranteed sales.
Second, it costs a lot more to win a new cust Read More

How can one encourage a happier work environment? A small but powerful way to do this is to incorporate kindness in the culture. As a Kindness Advocate for Schools and Corporations, I work with companies to create tailored plans that incorporate reflective journaling, kind acts and a lasting outcom Read More

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not facing the reali Read More

When I started working in the IT consulting section, the words leadership and inspiration were not in the daily vocabulary of my company. What was there, however, was a “get things done” like mentality, coupled with the “within budget” and the “on time” clauses! No questions asked, of course!


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What do top marketing professionals resolve to do more of (or maybe less of!) in 2016? Ideas from planning to failure... Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

Pub or bar crawls are accepted parts of many events and meetings. A killer crawl will become a legend that’s remembered for years. Or it’s remembered as a major catastrophe that really sucked. Here’s how to plan a pub or bar crawl that will go down in history. Read More

Technology company or not, you need to know how to communicate with your customers. Here are 5 expert strategies from marketing and communications experts. Read More