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Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More

Would you believe that the first barcode was printed on a pack of Wrigley’s gum, and originally created to help grocery stores track inventory? If you’re interested in learning more fun facts like the ones above as well as how the barcode came to be, then check out our latest infographic. Read More

The purpose of the leader is to get the best results from themselves and others.

In order to do that, then the leader must

1. Be sure to do certain things
2. And be equally sure to NOT do certain other things

Question
• What are the principles you must be sure to do?
• And what m Read More

This shortcut is to get recommended by others. Those “others” that I’m referring about are those who are in a higher position, someone whom everyone listens, respect, admire or even love. If you’re recommended by your boss to a position or to someone then it is definitely a good way to influence ot Read More

Many franchise chains are offering new incentives including slashed or even zero franchise fees if you sign up now. Is this a chance for would-be business owners to save on startup-costs -- or a sign of trouble in the franchise industry? Read More

Here are two spammy link-building techniques that no longer work – but that are still being pushed by many SEO practitioners today. Read More

We all know it and we are all annoyed by it: I am talking about missed deadlines, unkept promises or delayed projects. Do you keep your promises? Here are 10 tips helping you for meeting deadlines! Read More

It is not enough to only be friendly with your customers. True customer orientation also means not irritating the customer with bureaucratic processes. Read here to check if your company starts to become bureaucratic. Read More

Roundup: This week includes news and articles about Google's new algo refresh, Thesis 2.0 official launch, Facebook AdSense like program, and more from across the web Read More