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The most important consideration when it comes to successful marketing isn't your "hypnotic" copywriting ability. And it isn't the quality of your call to action either. In fact, the most important consideration when creating a marketing campaign is kind of a no-brainer. So why do so many business Read More

Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies whether they are meeting their customers' needs and expectations. By researching the answers to specific Read More

Small business marketing used to be simple. You could buy some space in the Yellow Pages, take out an ad in the local newspaper, and call it a day. The Internet has spawned innumerable new ways to reach customers, from search engines to social networks and business listings boards... Read More

Would our cost be lower if we set up a company health-care plan under Obamacare or had him join a health-care exchange? You might have similar questions as a small business owner. See these and their responses... Read More

If you want to know the best strategies for growing your small business, use of digital technology, websites and social media is the answer. So says Jack Dorsey, co-founder of Twitter and founder of Square. Dorsey says it is the availability of commodity technology that allows small businesses to c Read More

It's not that they mean too, but the behavior and basic personalities of some of your employees may make them a greater security risk. In these days of massive security breaches when any business can be a target, it's helpful to figure out ahead of time what practices and perhaps even which employe Read More

Many of the tasks you perform daily in your small business can be outsourced or automated. This gives you more time to concentrate on the stuff that really matters. Stuff like growing your business, creating new products, researching new markets and so forth. Tools like Boomerang, Odesk and Fivrr c Read More

We are told to think big. Have dreams. Think outside the box, and even outside the realm of possibility.

It’s good to have dreams and think big, right? Especially if you own and operate a small business. Thinking big is the first step in being successful, or so we’re told.

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I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it.

But along the way, it began to feel like, while the arrogance was still there, we were losing ground Read More

Unfortunately, this title is misleading, and that's the point. Too many writers or content creators today follow the same advice, creating a formula for the average content most individuals and companies are creating today. It may not be awful, but would you really miss it if it wasn't there? Frequ Read More