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Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion – $1.3 trillion in annual value. Whether you’re running a lucrative global enterprise or just a standard, run-of-the-mill pickle factory, this is one piece of Read More

Staying on top of what is happening in your industry is a great way to be a good communicator with your co-workers, supervisors, and others in your industry... Read More

Marketing experts expound that we all should be shouting about the benefits of whatever it is that we offer. The principle behind this is that while we as sellers care about our features, our buyers care about how those features will benefit them... Read More

25 years ago, Wieden+Kennedy, then a small Portland ad agency, penned the famous slogan for Nike – Just Do It. Two years later in 1990, I co-founded my own advertising agency and I have been working as an entrepreneur and with entrepreneurs ever since... Read More

Question: We offer health benefits to our 13 full-time employees, with no employer contribution, as a rule. However, for 15 years, we have contributed a portion to one employee’s health insurance for her child. Will there be a problem continuing to do so under Obamacare, or are we required to offer Read More

The nation’s largest small-business lobbying group has suddenly inserted itself into the immigration reform debate, raising several concerns about legislation that is nearing approval in the Senate... Read More

When it comes to launching a small business, American entrepreneurs don't go very far. In fact, sixty-nine percent get started at home, according to the latest Global Entrepreneurship Monitor report. Read More

There is an interesting gene in an MMA fighter that I want to talk about, because lately I’ve been hearing a lot of people scared of jumping into new platforms; worried about trying Instagram Video or Vine or Wanelo. They fascinate me because there’s a fear of losing, of wasting one’s time. How do Read More

Calls to action hold a special place in the hearts of Inbound marketers, and with good reason. Without a functioning call to action, our prospects don't have a reason or way to convert into leads. Wondering how to create a Call to Action that actually works? Learn 4 key tips for success. Read More

We all have a message we want to share. It could be how great our business is, an exciting new product we are releasing, amazing services, or just the fact that you are a talented and accomplished professional. No matter what your message is, there is always a person behind the business and that pe Read More