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The two-dimensional bar code technology lets you to connect to customers via smartphones. But make a plan before you ask them to scan. Read More

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Read More

Regardless of how you feel about a customer’s behavior, you should always go above and beyond in satisfying their demands. Read More

During my close to two years on twitter, I have built solid relationships and been able to convert followers into business partners and valued friends both inside and outside of the entertainment industry. This article sums up what I have seen and how I have approached the use of twitter as a... Read More

In Part I of this series we showed how you can improve your search visibility by setting up titles, descriptions and other options for pages. Now we’ll examine how the structure of your website can also be a factor. Read More

Documentation in regulated industries is often considered a huge burden. Learn what documentation is essential to adding value to your social media project. Read More

Do you have trouble reaching your audience?

We talked to Jo Walters, Membership Engagement Coordinator of University of Sussex Students’ Union, about how she planned to get students to sign up, create compelling content and build a following for the Union. Her plan worked - so check it out. Read More

Today our series on the future of Resonance continues with a new URL and some musings on the process of creating our new tagline. Read More

Do you want to start a small business, but aren't sure how? Here is my "How to Start a Small Business" Checklist. Read More

The following article reveals five ways to ease the coming-up-with-ideas struggle. The tips will also try to help you transform your ideas into articles more effectively! Read More