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Let's face it. Writing compelling content can be very difficult. This post gives you an effective way to write your marketing content in a way that packs a punch! Read More

As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever a Read More

Lots of ex-corporate executives are attracted to franchise business ownership. I've worked with more than my share of them over the years. See why they are attracted to the idea of owning a franchise-and why some of them are a good fit. Read More

Remember phone calls? You should, because they are often the best way to get your ideas across. Here's how to give good phoners. Read More

The nation’s largest small-business lobbying group has suddenly inserted itself into the immigration reform debate, raising several concerns about legislation that is nearing approval in the Senate... Read More

When it comes to launching a small business, American entrepreneurs don't go very far. In fact, sixty-nine percent get started at home, according to the latest Global Entrepreneurship Monitor report. Read More

Is your company getting your best work? Do you come in every day energized, enthusiastic, creative, and engaged? If not, you're not alone, at least in the U.S, according to the latest Gallup poll of employee engagement, which you can see if you scroll down through the wealth of data my HBR colleagu Read More

The "secret" to writing seductive web copy is to follow a proven 6-step process. To get started you need to know exactly who you want to seduce...

How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a markete Read More

Here are five types of blog posts your audience will find useful and engaging as part of a content marketing campaign to get your brand and message seen by potential clients and customers. Read More

You dont have to blog for long before you begin to spot some patterns in your work. Reaching this point, though, could be both a good and a bad sign. ... Read More