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While social media marketing is all the rage these days, one powerful tool considered by many as “old school” still remains one of the most effective ways to increase sales and repeat business ratios. Yes, I’m talking about email marketing.

Call it old school or whatever, but no one can deny it Read More

Decision making is one tricky part of everyone's life. However, it is not that hard to handle. But you have to start somewhere and these tips will help you do so. Read More

For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More

Running a small business comes with its own challenges. Luckily for new business owners, there are plenty of other small businesses that have already hit these roadblocks and worked their way through them. New businesses can learn from their peers on how to best avoid the common mistakes.

By kno Read More

Did you know that moms often control household budgets and expenses? This makes them the prime audience for the development of exciting new applications and of course many brands' advertising efforts. Moms, like everyone else, like to use apps, which can often signal our personal tastes and interes Read More

Small business associations offer an array of unique opportunities to business owners, providing outreach, credibility, and a collective voice for independent businesses. Read More

Consistency of leadership behavior aligning with stated goals. A Billion Words of Leadership – Is it time for a Leadership Checkup?

A leader’s actions communicate far more than the words they speak, and rest assured, the organization is paying attention. In fact, the organization will follow wha Read More

Business owners typically have busy days! That's why they need to set aside some regular me time that gives the time to reflect and play catch-up. Read More

Big data may, and often does, show humans the error of their assumptions or theories. Smart humans realign their thinking accordingly. However, if big data is manipulated, consciously or subconsciously, it becomes just another means of confirmation bias. Read More

Modern PR is changing, and it is changing fast. Where once there were clear divisions of responsibilities between PR and and the online team, the reality of modern marketing is these lines are blurring. List article goes through the key tasks for any modern PR professional. Read More