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Do you have "superfans" that share your posts, promote you whenever possible, and actively seek to make your product or service better? Here are eight ways to show your appreciation. Read More

During my vacation, I was approached by someone who had a special offer for me. Here are the few emails we exchanged. Read More

Just because you are talking, you can never assume that anyone is paying attention. You have to break the rules to grab attention and hold it. Forget consistency - turn everything on its head and shake! Learn how from this summer story. Read More

With so many entrepreneurs and small business owners, business writing is on everyone's plate. Don't be intimidated by business writing. Learn 3 tips for business writing Zen. Read More

It is no secret that the world of venture capital (VCs) was turned upside down by the recent Recession, and many other changes in the marketplace. I see now emerging a new wave of investors, popularly known as “super-Angels,” micro-VCs, or “super-seed” investors. Every early-stage startup should ex Read More

A successful social marketing strategy comes with a lot of extensions. One part of this is in the social updates, you know, the time when you publish your blog posts to different social media accounts and pray to God it goes viral. Read More

Looking for keyword research tools to help with a search engine marketing campaign? Read this guide that offers detailed write-ups on almost all keyword research tools that are out there to find out which tools best suit your small business. Read More

This comprehensive list of SEO No-No’s comes from the Effect Web Agency team – which includes a 10-year experienced SEO Director of natural search engine optimization. Apply this list to the execution of your current SEO strategy and tell us how it compares in the comments. If you notice any SEO No Read More

For a small business owner or entrepreneur looking to hire over the summer, they can count on receiving plenty of resumes and cover letters from potential job candidates looking for employment, all of which come accompanied with a list of reasons why they’re the best possible fit for the open posit Read More

How to be successful during the summer business slowdown: fine-tune your business plan, reassessing your goals, and throw a few fun events. Read More