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Small businesses going green is in style and the reason is a no-brainer: It’s cost efficient and promotes environmental sustainability at the same time... Read More

If a picture is worth a thousand words, what’s the value of your video? If you’re a marketer, you know creating a sought-after YouTube sensation like the Harlem Shake or the new Dove Real Beauty Sketches campaign is akin to finding the Holy Grail... Read More

Marketing your small business can seem like a challenge. Some business owners are not sure where to start, or don’t have a large budget for advertising. However, there are many ideas that can help to market your small business at little or no cost. Read More

For as long as there has been high technology use in business, there has been a struggle between the enterprise CFO and CIO for the power to make IT purchase decisions. It isn’t rocket science… the reasons for the challenge are fairly straightforward. The CFO wants to know what the expected retu Read More

By Jeanne Landau

The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing b Read More

The real reasons why you are not getting comments on your blog articles, the solutions and strategies you can apply to getting more comments Read More

What does Game of Thrones' shocking Red Wedding episode have in common with small business owners? Much more than you might think! Find out in today's blog post... Read More

Customers don't care about your company. They don't care about its products. And they certainly don't care about your personal feelings towards your company and its products. To get customers interested in what you're selling, make your sales message about your customers. Read More

Throughout the online marketing industry, there is an element of focus being dictated by recent trends and popular platforms. How does this cause issues for businesses and websites when promoting themselves online.

Includes a guide to selecting an appropriate online strategy for your business/we Read More

The next phase of mobile marketing? Location-based listening, which helps you gather powerful info to drive offers, sales and customer service. Read More