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While at the BMA national conference in Chicago last month I caught a presentation on “The Foundation to a Successful BtoB Social Media Strategy,” featuring Kevin Espinosa, Social Media Manager, Global Marketing for Caterpillar (CAT) and Lauren McCadney, Senior Manager of Social Media at CDW. Read More

I’m starting to realize why so many people love Instagram. And it might not be what you think. Yes, it’s full of wonderful, and stunning photos. Yes, you can see what your friends and family are up to through their life of images. But, more importantly, it’s so easy to use, it’s almost lazy! Read More

Have a customer who just won't pay? It might be time to call a collection agency. Meredith Wood shares 5 tricks to finding the right one for your business (and that will get you paid). Read More

While your long-form content is critical to your success, don’t over look the microcontent (tweets, for example) that grabs your readers’ attention and compels them to follow your links back to the in-depth articles revealing your expertise and how you serve. Read More

Forget about the famous Item 19-the earnings claim in the Franchise Disclosure Document. It doesn't matter. I don't care about franchisee earnings and I'll show you why you shouldn't either. Read More

If you work from home (or are thinking about it), you probably have millions of ideas about what you “should do”. I can vividly remember the first day I worked from home. I felt an intense excitement and nervousness at the same time. I dove right into my work, even though I didn’t really know what Read More

You have your camera set up.

The content of the video is spinning in your head.

You start recording.

Cut.

You plugin your camera to your computer and upload the video.

You decide to edit the video a bit and now…

A question what video streaming site should you choose? Read More

There has indeed been a lot of banter on the subject. Some have been in favor of them for a long time. But it is true, to date, many have thought of hashtags on Facebook annoying. Some have been loud in expressing they feel that hashtags on Facebook are like high heels on basketball players – mi Read More

If your small business is on Twitter to promote your product and services, why not take it to the next level and use Twitter as a customer service tool? Implementing a “customer service via Twitter” option can be one of the most effective ways of dealing with customer service issues.
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Imagine being able to attend a conference, from your home or office, where the speakers are from around the globe, with a new speaker and presentation every hour, all for free. The future is here. Read More